A master class in cross-selling
Line of Business: Commercial Combined
A winning pitch secured Property, Fleet and Marine in addition to Liability.
We had held the liability aspect of this risk, worth £44,000, for 15 years when, following a breakdown in relationship between the broker and holding insurer, we were invited to tender for the Property, Fleet and Marine elements of the risk.
RSA entered into a tender process among a number of competitors with a confident pitch and a compelling risk consultation proposition.
We beat a number of rivals to land all three lines alongside the liability already held, despite them offering more competitive terms, due to the strength of our offering and risk management proposition.